// Insights

Passionate about technology as an enabler for new business models


Everything about process management – concepts, software, vendors

Prompt Starters

  • What are the key steps in conducting a comprehensive business process analysis?
  • How can a company measure the ROI of implementing process management / automation solutions?
  • What are the emerging trends in process automation that companies should be aware of?
  • How can companies leverage process mining to enhance compliance and risk management?
  • What role does artificial intelligence play in the evolution of process automation and mining?
  • What are some counterintuitive strategies in process optimization that have proven effective?
  • How can process automation be applied in sectors with high regulatory compliance requirements like healthcare or finance?
  • ….


Providing profound business strategy advice and guiding
companies towards innovation and growth 

Prompt Starters

  • How can I use the Business Model Canvas effectively?
  • What is Blue Ocean Strategy and how can it help my business?
  • Can you help me with a SWOT analysis for my startup?
  • I need ideas for market positioning, any suggestions?
  • What are the current challenges in our industry to be successful in the future?
  • What are the relevant market trends and technological advancements in our industry?
  • What are effective strategies for entering a new market?
  • How can a company differentiate itself from competitors in a saturated market?
  • ….

Mastering Strategic Growth – 1-page ChatGPT compagnion

Plan your strategic growth 🚀 like a world-class leader.
🎯 Here is your ultimate 1-page ChatGPT companion:
6 Steps with ChatGPT prompts towards strategic business growth:
1️⃣ Understand your markets / industry
2️⃣ Re-think and innovate your business model
3️⃣ Know your competitive landscape
4️⃣ Develop growth strategies
5️⃣ Evaluate and tune your product portfolio
6️⃣ Strengthen your operational excellence

👉 Level-up your leadership.

AI-powered Strategy Toolbox: Developing a Growth Strategy

This time – on the road to an AI-powered strategy toolbox – I explore the potential of Generative AI technologies for developing an enterprise growth strategy

For most companies, 🚀 growth is a key objective. We want to use AI to derive a plan how to grow their business in terms of market share, revenue, number of customers, etc. 📈

Using a few examples (small bakery, adidas, Apple, McDonald’s, digital-based insurance company, Amazon), I explore how ChatGPT can be used to create a
👉   SWOT Analysis
👉   BCG Matrix
👉   Ansoff Matrix

The AI-powered Strategy Toolbox

AI-powered Business Growth in 6 steps

AI is transforming the business landscape. 🎯
I want to take you behind the scenes of GREENGENUSS, a virtual company dedicated to developing and producing sustainable, reusable products in the food industry.

👉  I’m using cutting-edge AI to drive the strategic growth 🚀, and I share how ChatGPT is helping master each step of the strategic framework:
1.     Understand your markets / industry
2.     Re-think and innovate your business model
3.     Know your competitive landscape
4.     Develop growth strategies
5.     Evaluate and tune your product portfolio
6.     Strengthen your operational excellence

AI is a game-changer, a powerful tool for strategic planning.

Generative AI for Business Transformation, part 1

AI is eating the world.
How does AI help companies increase their market share and outperform the competition? 

Here I’ll explore the power of Generative AI to analyze and re-invent a company’s business model. This 1st part is about using ChatGPT for analyzing and comparing business models. 
As a concrete example, I look at the furniture retail industry, analyzing the business models of IKEA and XXXLutz.

Generative AI for Business Transformation, part2

I explore the power of Generative AI to analyze and re-invent a company’s business model, using business model canvas by Alexander Osterwalder as a methodological structure.
This 2nd part is about using ChatGPT for adapting and optimizing business models.
As a concrete example of use,
• I review its capabilities to create an ‘optimal’ business model for a large furniture retailer.
• I derive concrete recommendation for IKEA and XXXLutz.


Generative AI for Business Transformation, part 3

This 3rd part is about using ChatGPT for refining some elements of the business model:
• the value proposition
• the business process landscape
customer journeys
• key partners

At first glance, ChatGPT does a remarkable job in the area of
business model innovation. But there is a clear weakness in the area of factual knowledge, especially numerical facts and KPIs.

AI-powered Blue Ocean Strategy

How powerful are current Generative AI technologies for developing a Blue Ocean Strategy?

The concept of a Blue Ocean Strategy was developed by Chan Kim and Renée Mauborgne. The goal is to create an untapped submarket that has little to no competition. Red oceans, on the other hand, refer to saturated markets, characterized by fierce competition, which all offer the same service or the same products.

Using the example of the hotel industry I explore how ChatGPT
👉 defines a Blue Ocean Strategy
👉 details this strategy and makes it actionable
👉 derives a strategy canvas
👉 derives a business model canvas
👉 creates many alternatives for this strategy